Influence of Information Source Credibility and Quality on People's Attitude towards using it and electronic shopping behavior of information products
Resumen
Objectives: This study aimed to investigate the impact of resource credibility and quality on people's attitude towards it and the electronic shopping behavior of information products. Design / Methodology / Approach: Descriptive-analytic method with a causal-correlation approach used. Study sample was 364 students of Jundishapur University of Medical Sciences. The data were collected using a researcher-made questionnaire. Results / Discussion: The results of the hypothesis test showed that the reliability (r = 0.404), being specialized (r = 0.365) and attractiveness (r = 0.239) affect the attitude of people towards using the source. Therefore, people's attitude towards using the source has a strong significant effect on electronic shopping behavior (r = 0.776). Conclusion: The effect of the mediating role of people's attitude toward using information sources on the relationship between source credibility and the behavior of shopping electronic information products was confirmed. Originality / Value: Because decision-making is a smart behavior and requires information support, The source of information used to support the decision must have the necessary quality and credibility. Based on the results of this study, the quality and credibility of the information source affect the attitude of users and their use of information resources.
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